What is WordPress? A Non-Nerd Explanation

What Is WordPress

WordPress is a hugely popular software solution for making websites. Tens of millions of websites are powered by WordPress. Because it is so widely used, there is a lot of information about it available. Some of this information can be confusing for someone who doesn’t work with internet technologies. This article will try to answer […]

Read More →

Google to Boost Mobile Friendly Sites

Mobile Device

For a long time now, Google has touted the benefits of a mobile friendly website. Staring in April, they will be putting your money where their mouth is! Google announced on Thursday they will boost the search ranking for sites that are mobile friendly beginning on April 21st, 2015. Those of you with mobile ready sites will soon […]

Read More →

Locking Down WordPress

WordPress Security - Barbed Wire Fence

Let me start here by saying that WordPress security is quite good. The constant development and open source nature of the software means that security flaws are usually found and addressed very quickly. However, there are a few actions you can take to step up the security of a WordPress site. And just like with […]

Read More →

Website Encryption: What Non-Nerds Need to Know

Green Padlock

If security on the internet doesn’t have your attention yet, then you must have spent most of the last couple years in a cave! From the revelations of Edward Snowden in 2013, to the Sony hack in late 2014, and multiple high profile security breaches in between, the news stories about compromised data and privacy […]

Read More →

How and Why to Use a Custom 404 Page

Missing Person Milk Carton

Just in case you don’t know, a 404 Error Page is what your users see when they try to navigate to a URL that does not exist. Hopefully, this doesn’t happen very often, but given enough time and users, it certainly will. Perhaps they’ve mis-typed the URL, or maybe you’ve moved or deleted a resource. […]

Read More →

3 Things Your Business Website Must Do

3 Item Check List

Unless you don’t want your business to earn money, the ultimate purpose of your website it to gain more customers and increase revenues. To that end, here are three things that your business website must do, regardless of the specific business you are in. 1: Be Responsive Most likely, you’ve heard that your website needs […]

Read More →

Build vs Buy: The Pros and Cons of Building a New Webiste

Directions Sign Post

Now that you’ve developed a digital strategy, and determined that you need a new/updated website, the first decision you need to make is to build or buy. There are a lot of options available to you, making this first decision more difficult than it might seem. Here are some pros and cons of each path […]

Read More →

Analytics Are A Must. Measure Everything.

Calipers

If you have your own, custom website: Congratulations! You are eligible to win a treasure chest of data that you can’t with website building services such as SquareSpace or Wix. Carefully planed and designed analytics can get much deeper than the basic page view counts of those services. Page views and bounce rate are important […]

Read More →

What is Responsive Web Design: A Non-Nerd Explanation

Mobile Device

Web Designers use a lot of jargon. Most of it is inside baseball that you don’t need to be concerned with. Responsive Web Design is however something you should understand, as it could have a huge impact on your website usability and lead conversion. What is it? Simply put, Responsive Web Design (RWD) is a […]

Read More →

How to Choose a Web Design Agency

Your website is probably the cornerstone (or should be anyway!) of your digital marketing efforts. When it comes time to redesign or build your first website, choosing the right partner is critical. It’s going to be a little bit like getting married, but without the romance. This will be a major investment for you business. […]

Read More →