Locking Down WordPress

WordPress Security - Barbed Wire Fence

Let me start here by saying that WordPress security is quite good. The constant development and open source nature of the software means that security flaws are usually found and addressed very quickly. However, there are a few actions you can take to step up the security of a WordPress site. And just like with […]

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Website Encryption: What Non-Nerds Need to Know

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If security on the internet doesn’t have your attention yet, then you must have spent most of the last couple years in a cave! From the revelations of Edward Snowden in 2013, to the Sony hack in late 2014, and multiple high profile security breaches in between, the news stories about compromised data and privacy […]

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How and Why to Use a Custom 404 Page

Missing Person Milk Carton

Just in case you don’t know, a 404 Error Page is what your users see when they try to navigate to a URL that does not exist. Hopefully, this doesn’t happen very often, but given enough time and users, it certainly will. Perhaps they’ve mis-typed the URL, or maybe you’ve moved or deleted a resource. […]

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3 Things Your Business Website Must Do

3 Item Check List

Unless you don’t want your business to earn money, the ultimate purpose of your website it to gain more customers and increase revenues. To that end, here are three things that your business website must do, regardless of the specific business you are in. 1: Be Responsive Most likely, you’ve heard that your website needs […]

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Build vs Buy: The Pros and Cons of Building a New Webiste

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Now that you’ve developed a digital strategy, and determined that you need a new/updated website, the first decision you need to make is to build or buy. There are a lot of options available to you, making this first decision more difficult than it might seem. Here are some pros and cons of each path […]

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Analytics Are A Must. Measure Everything.


If you have your own, custom website: Congratulations! You are eligible to win a treasure chest of data that you can’t with website building services such as SquareSpace or Wix. Carefully planed and designed analytics can get much deeper than the basic page view counts of those services. Page views and bounce rate are important […]

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How to Choose a Web Design Agency

Your website is probably the cornerstone (or should be anyway!) of your digital marketing efforts. When it comes time to redesign or build your first website, choosing the right partner is critical. It’s going to be a little bit like getting married, but without the romance. This will be a major investment for you business. […]

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5 Steps to Creating a Digital Strategy For Your Small Business

When it comes to the web Flexibility > Specificity. When creating a traditional business plan, managers are considering a 3-5 year horizon. This is far too long when it comes to digital, that is your website, CRM, social media etc. The pace of innovation and change in the digital world is far too fast for […]

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