Build vs Buy: The Pros and Cons of Building a New Webiste

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Now that you’ve developed a digital strategy, and determined that you need a new/updated website, the first decision you need to make is to build or buy. There are a lot of options available to you, making this first decision more difficult than it might seem. Here are some pros and cons of each path […]

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5 Steps to Creating a Digital Strategy For Your Small Business

When it comes to the web Flexibility > Specificity. When creating a traditional business plan, managers are considering a 3-5 year horizon. This is far too long when it comes to digital, that is your website, CRM, social media etc. The pace of innovation and change in the digital world is far too fast for […]

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